Tasked with crafting an evocative advertisement for the King Abdulaziz Foundation, our team drew inspiration from film scores of King Abdulaziz's documentary to create a unique melody that embodies the foundation's ethos and Saudi cultural heritage. This approach aimed to honor his historical significance and establish a distinct auditory brand identity for the foundation.
The creative process involved deep research into the musical elements used in the film, analyzing the composition techniques and instrumental choices that evoked the era of King Abdulaziz. Our composers and sound designers worked collaboratively to craft a score that mirrored these elements while infusing modern audio technology to enhance emotional impact and clarity. To bring a heightened sense of authenticity and grandeur, we incorporated a full orchestra, allowing us to achieve depth and richness.
The final musical score featured a powerful, cinematic score that resonated deeply with listeners, effectively reinforcing the King's enduring influence and the foundation's mission. Not only captivated the target audience but also strengthened the foundation's brand identity, demonstrating the profound connection between historical legacy and contemporary representation through music.
Our work, honoring King Abdulaziz’s legacy, blending historical reverence with modern sound. The use of an orchestra added authenticity and depth, solidifying the King Abdulaziz Foundation’s identity and demonstrating the power of sonic branding in preserving cultural heritage.
Audio Files
